Your Trusted SMB SEO Company
The visibility of a website affects how likely your business is to be seen and heard. It’s simply… it doesn’t matter how pretty your website is if nobody can find it.
We will never sell a bill of goods that ‘We will get you to the top of Google’ like everyone else. We do it, often, but we won’t over-promise when we have no real control.
What we can do is promise the use the best of white-hat SMB SEO strategies to give you the very best opportunity for those types of results.
We write great content, and we use proper techniques that Google and the other search engines like to see, and which they generally reward with great results. And even though we have been a successful Utah SMB SEO company for years, we know how to handle your Search Engine Optimization efforts wherever you are.
Allow our SMB SEO specialists to take your website to the next level!
Small Business SEO Checklist
The practice of optimizing your website for search engines like Google, Bing, Yahoo, etc. is known as SEO. With small business SEO, y our objective is to appear in front of as many potential clients who are searching for you as possible.
Small business SEO is particularly difficult because it’s likely that you don’t have a dedicated SEO team or a lot of time to keep up with all the most recent changes in search. With that in mind, wWhat should you concentrate on next for greater success and how would you rank the effectiveness of your small business SEO?
Here are some of the most important things for your to remember when working on your own small business SEO.
Why is Technical SEO Important
Technical SEO is crucial as it makes sure that your website is simple to use and free of any glitches that would hinder search engines from understanding your goals and serving your site up to searchers. To draw organic traffic and convert that traffic into clients, you should use technical SEO strategies.
Your small business website may have excellent visuals, colors, and fonts on the exterior, but if there are hidden technical issues, it will certainly have an effect on your rankings and visitors.
In order for search engines to correctly crawl and index your webpages, you need a stable website structure. Spend time addressing these fundamental problems before starting a content or link effort.
- Site Speed – the speed at which a user’s web browser downloads and displays web pages.
- Broken Links – a website or page that a visitor cannot find or access
- Duplicate Content – content that can be found on the Internet on multiple pages
- Canonical Issues – most frequently seen on websites with multiple URLs that contain the same or similar content.
What is On Page Optimization
Adding target keywords to the website in key locations is simply one aspect of on-page optimization. It’s crucial to create correctly structured, high quality content that uses your desired keywords and is delivered in common, everyday language.
Use every opportunity you have to add your targeted keywords to your website in the appropriate places without stuffing them. If you’re overlooking this you are missing crucial ranking opportunities.
- Subheadings and title tags
- Image and video alt tags
- Meta titles
- Meta descriptions
- Page content
- Internal linking
Why Schema Markup is Important
Schema markup lets the search engine know exactly what your content on a web page is attempting to say. Data that is unstructured should be transformed into structured data. The addition of schema will improve search engine crawling, improving the website’s rating. You may also be able to appear in rich snippets in the SERPs by using schema markup.
The information that schema markup can most help with includes FAQs, company contact information, details of services, and more. There are many types of schema available to use for your local businesses, which you can find here.
What is Off Page SEO
All measures you take to influence your search engine ranking that don’t directly relate to your website are referred to as off-page SEO. This can involve backlink creation, social media engagement, maintaining online company profiles, and directory citations.
Setting up your Google Business Profile
For any small business, creating and optimizing your Google Business Profile (formerly Google My Business or GMB) should be part of your online strategy. It is cost-free, simple to maintain, and has a significant impact.
Ideally, your Google Business Profile will give potential customers all the details they require to contact you, This can include address and directions, product or service details, information about placing an online order, hours of operation, and pictures or videos of your business.
You first need to claim and verify your Google business listing. If your business has been around long enough there will likely already be a basic listing online. If not, you will need to create one yourself.
You first need to claim and verify your Google business listing. If your business has been around long enough there will likely already be a basic listing online. If not, you will need to create one yourself. Once claimed, improve your listing, be sure to fill out as many fields as you can and add photographs and videos. The category you choose is crucial. Make sure you select the appropriate categories for your company.
Create questions and answers for your Google Business Profile if you want to increase its usefulness. Why does that matter? There is a part on your listing in the local search results where users may ask questions and receive responses. It’s crucial that you stay on top of these inquiries as a small business. You can even formulate your own questions and offer the answers.
Ratings and Reviews
According to Whitespark’s Local Search Ranking Criteria research, local reviews were one of the most important local search ranking factors in the past few years. By making an effort to obtain reviews and feedback from your clients, you can increase how many people choose to engage with your business, which in turn will lead to increased conversions.
Simply encouraging people to submit reviews through online review sites is the best method to accomplish this. Customers may find this more tempting if you give them a little discount or a token of appreciation.
Key step: make sure you reply to these reviews. Your response—or lack thereof—is seen by the individual who submitted the feedback as well as by any subsequent local searchers who come across the review.
Even unfavorable reviews present a chance to engage with the client and demonstrate your concern for them. Do not argue. Acknowledge their concern, identify the issue, then resolve it with an honest reply even if you cannot satisfy their specific concern.
Do Backlinks Still Matter
As the cornerstone of Google’s original PageRank algorithm, backlinks continue to be crucial for SEO performance. The effect of backlinks on organic search performance has been demonstrated by numerous independent research in the SEO field.
Backlinks are links that go from one website to a page on another website (sometimes referred to as “inbound links,” “incoming links,” or “one-way links”). Backlinks are viewed by Google and other top search engines as “votes” for a certain page. Pages with lots of backlinks typically score well in organic search results.
We like to look at backlinks like receiving recognition from a keynote speaker at an industry conference. The higher their clout, the better the recommendation, thus, the higher the domain authority of the site linking to yours, the better the backlink value is.
Dominating Your Small Business SEO
Even though there may seem to be an endless list of things to do, the most crucial thing is to simply begin. Start by doing what you can, then look for assistance for the remaining tasks.
The advantages of taking care of these on-page SEO requirements will also result in many additional benefits, such as organically getting more inbound links from reliable, relevant sources.
For help from the professionals, reach out to our team with questions or to get started.
Would you like to start a project with us?
Discuss your project with one of our SMB Digital Marketing Strategists to see how we can help you progress your business forward.